Bottle Design

  Bottle Design:

                                     Definition of Bottle:

A bottle is a narrow-necked container made of an impermeable material in various shapes and sizes to store and transport liquids (water, milk, beer, wine, ink.

                                   Who invented bottles?

William Painter (November 20, 1838 – July 15, 1906) was an Irish mechanical engineer, inventor, and the founder of Crown Holdings, Inc., a Fortune 500 company. He most notably invented the crown cork bottle cap and bottle opener.

 What are the different types of bottles?

Types of bottle

Glass bottles.

Plastic bottles.

Aluminum bottles.

Hot water bottles.

Plastic bottles are typically used to store liquids such as water, soft drinks, motor oil, cooking oil, medicine, shampoo, milk, and ink.

3.1 Basic Principle

  The principle of Marketing Management is very simple. The firm under-

  stands her customers, and satisfies their needs and demands. In this process of efficiently serving her customer the company's costs are lowered and reasonable profits are earned.

                 OR

  The Basic Principle of Marketing-Management could be defined as per-

  forming those functions so that the right product is sold in the right

  quantities at the right place, at the right price, at the right time.

  Therefore, it efficiently serves customers and earns a reasonable and

  just profit.

.Right Quantity

We have called that products are like packages of utilities. How many

units may be desired by the customer, depends upon the customer and actually on his pocket, i.e. how much money he has and how does he allocate

his money, (Budget constraint), in order to maximize his utility].

Whatever the number of units of utility or quantity desired by the customer is the right quantity.

This is also the demand for the firm product(s), and this demand is the

chief determinant of the many other functions of the firm such as

storage space, the level of inventories, financing required, size of

operations, etc. The right quantity is the quantity of a product, which

maximizes the consumer's utility. For a firm, it is the realized demand for

its product.

The second, analytical focus, dissect, or analyses individually, each

component of a marketing management system. The commodity focus means

analysis of the product or service provided by the firm. The institute-

national focus implies general knowledge about society and its cultural, social, religious, and historical values. For example, a U.S.A.

multinational corporation selling products in Saudi Arabia must have

substantial institutional information about Muslim traditions if the

firm wants to be successful in that country. The functional focus means

an analysis of actual systems, procedures, and methodologies of all

activities. The management focus is to coordinate all activities in

the short and long-run of company operations. Finally, the social focus

implies, that the firm in the process of fulfilling consumer's needs

and wants works for the general welfare of the society.

Right Products

  From a consumer point of view, the right product is such that gives the

  desired satisfaction. The product may have a primary utility, e.g.

  food, clothes, shoes, house, transport; or of a lesser utility such as

  aesthetic utility, e.g. fashion clothes, jewelry, ornaments; or re-

  creational or amusement utility e.g. movies, circus, cricket match or

  other entertainments.