Monochrome Vector Illustration of an RC-Plane ( For a Client)

 Product Development Manager

  The product-development manager has two major responsibilities:

  1. To develop and evaluate ideas for products

  2. To develop ideas for products into marketable prod6cts.

  The responsibility of the product-manager may be to make preliminary reports to top-level management on product ideas. He prepares and executes a schedule of development that explains the stages of development of the marketable products. This schedule may include engineering, design, market testing, production testing, package development, promotional work, and placement of a product in production. A 

  considerable investment is often made in the development of the product before it is placed on the market. Therefore the product development manager makes estimates and budgets required for the development of products.

b. Patent Manager

  Because the development of product ideas requires knowledge of patent law and procedure, and because some of the new products maybe produced under a license by other firms, a patent manager may be needed. His responsibilities are:

Conclusion

      Marketing is a difficult and complicated task in a competitive market:;. 

      Marketing management is further complicated. However, the task can be greatly simplified, if the proper organizational structure was developed before launching the marketing efforts. Proper organization is a pre- 

      requisite for the efficient and effective performance of business operations. It is the organization that informs each member as to what are his functions and responsibilities and what is expected out of him? In this process, authority and responsibility are delegated to the various members of the team. Further, inter-relationship among various members or developments of the organizations is made implicit. The organizational structure may provide a guideline to flow information among various units and departments. Finally, it aids and facilitates decision-making by fixing the responsibility of decision-making at each level.

      There are general principles of organization as well as different types of organizations, to suit different types of business. Which type of organizational structure to be adopted? This is not a simple question. 

       There are general principles, guidelines, elements, and requirements that may give rise to many types of organizational structures. For your firm, you should make the organizational structure, custom-tailored to your needs alone.

Proper organization is a pre- 

      requisite for the efficient and effective performance of business operations. It is the organization that informs each member as to what are his functions and responsibilities and what is expected out of him? In this process, authority and responsibility are delegated to the various members of the team. Further, inter-relationship among various members or developments of the organizations is made implicit. The organizational structure may provide a guideline to flow pieces of information among various units and departments.