Butterfly design in illustrator CC - Pen Tool.

In this video, I will tell you how to create a Butterfly design in Ai CC with the help of a pen tool. Any kind of design if you wanna make with the Pen tool you have to make your mind clear and your concept and ideas must be visible to you before start working with it.

For this purpose, you have to understand about Pen Tool, first.

THE NEED AND OBJECT I VI S OF PLANN I NG

I Why Planning

 We all pia. Even our moat routing activities require some pre-

 thinking or planning. Imagine you want to go out of your 1 need and purchase a pen from the store. In this case, first, there is a need for or a 

 thing (pen), then you will make a plan to go out of the house to make a 

 purchase. You will consider whether you have the money, whether the store is open or close at this moment, whether you are properly dressed to go out, whether it is too hot or too cold etc.

Thus it is a series of thoughts that have occurred and you have answered 

(unintentionally or intentionally) all these questions before you actually go out to buy a pen or pencil. These series of thoughts and their answers is the planning process. The actual purchase of a pen or pencil is the execution of the plan that you have made. Now suppose, if you have considered all factors, then the probability of achieving your target (i.e. making a purchase of a pen or pencil) can be accomplished. 

On the other hand, if you have not planned properly, e.g. you have not 

considered that the store is closed on Friday and it so happened that 

it was Friday, and you went to make a purchase, then the plan objective 

can not be accomplished.

In the above example you should notice the following:

1. You needed a pen or pencil. This means that first, your objective was 

   set.

3. PRINCIPLES OF MARKETING MANAGEMENT

3.1 Basic Principle

  The principle of Marketing Management is very simple. The firm under-

  stands her customers, and satisfies their needs and demands. In this process of efficiently serving her customer the company's costs are lowered and reasonable profits are earned.

                 OR

  The Basic Principle of Marketing-Management could be defined as per-

  forming those functions so that the right product is sold in the right

  quantities at the right place, at the right price, at the right time.

  Therefore, it efficiently serves customers and earns a reasonable and

  just profit.

  Let us now discuss each of these elements in detail.

3.2 Right Product:

  From a consumer point of view, the right product is such that gives the

  desired satisfaction. The product may have a primary utility, e.g.

  food, clothes, shoes, house, transport; or of a lesser utility such as

  aesthetic utility, e.g. fashion clothes, jewelry, ornaments; or re-

  creational or amusement utility e.g. movies, circus, cricket match or

  other entertainments.

  The idea is that a product is a package of utilities and if the product is right it must satisfy the customer's utility.

Basic marketing Functions

   The actual performance of those s,c, as

   transporting, warehousing which facilitates moving 7rod...cts from producers to the UI trace c, ns...-ers are called marketers functions. 

   Through its responsible:_ty for selling and pricing, the marketing executives have a financial responsibility as well. By obtaining sales volume at the right prices, the flow of funds that is necessary to maintain operations is provided. However, the main marketing functions 

   remain to be:

   a) product-management that includes maintaining a profitable line of products as well as developing new products.

   b) distribution of products that includes, transporting, warehousing, 

     inventory control. etc.

   c) establishing price policies or pricing.

   d) management of selling operations that include sales force, advertising, packaging, brand-name, customer and product service, credit, etc.

   These marketing functions have been described in greater details in the later units of this book-

.3 Conclusion

   Fundamentally, various marketing and management activities join and tether in order to low plish firms' objectives. The fundamental,